Email marketing tips – the top 5 Let’s first briefly look at the top five email marketing tips you should always apply to every email campaign. 1. Get personal. Personalization is one of the most important elements you need to strive to nail in every campaign. However, many people have misunderstood personalization to mean addressing a subscriber by name. While that is part of it, there’s more to personalization such as: Being relevant Sending timely emails Anticipating your subscriber’s needs In order to win at sending personalized campaigns, you need to have a strategy for collecting relevant data from your customers. 2. Promotions aren’t everything. While the ultimate goal of email marketing is to grow your business, you need to realize that promotions are not the core of email marketing. The heart of your email marketing must be to establish and nurture healthy relationships with your customers. It is these healthy relationships that will result in customers providing lifetim...
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